As many organizations are looking at ways to improve profitability, they are asking their employees to do more with less (a.k.a. fewer employees and fewer dollars. At the same time, markets are becoming crowded with competitors, products are becoming more commoditized, and customers are asking their vendors to be more than just a supplier of a product. This leaves sales and marketing teams in a position to make critical decisions and prioritizations as efficiently as possible. Effective segmentation and targeting is more important than ever.

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